marketer specializing in product adoption & Growth 

I am a problem solver with 20 years of marketing experience. Most of that time has been spent in the tech industry across B2B, B2C, and various industries.

I help organizations with complex product portfolios and solutions develop go-to-market strategies that drive adoption and growth.

My superpower is connecting the dots between customer insights, product value, and market execution. I love deep-diving into a target audience to unearth “aha” moments that help companies improve their go-to-market muscle and focus.

Services

  • ICP and buyer persona development, audience sizing and TAM scoping, launch planning, and execution, positioning, messaging strategy, and enablement across Sales and Customer Success.

  • Buyer’s journey assessment, identification of key growth opportunity areas, marketing operations plan, budget development, and integrated campaign strategies.

  • For companies with rapid growth fueled by acquisitions. Evaluation across your organization’s portfolio of brands, brand consolidation strategy development, and implementation.

  • If your needs aren’t listed let’s connect so I can learn more. If I can’t help I have a lot of amazing marketers in my network who can.