Purpose-driven work

Sometimes the strengths you build a career on find a way to drive impact closer to home.

Alongside my advisory work, I'm building Opolo, homework support for middle and high school students with ADHD and executive functioning challenges. Inspired by my own boys.

What I believe

Capable kids deserve tools built for how they actually think.

For a lot of capable kids, homework is where they get stuck. Not because they can't do the work, but because the way it's structured was never built for the way they think.

I believe that's solvable. And I believe progress matters more than perfection, that a kid who learns differently isn't a problem to be fixed, but a capable person who deserves tools built for how their mind actually works.

Why it's mine to build

I'm raising two boys who learn differently. For years I believed the goal was to fix the gap, before I understood there was never anything to fix. The system simply wasn't built for them. That realization is what set me building.

The founder's edge

Building it firsthand makes me a stronger advisor.

Building this firsthand keeps me close to the disciplines I lead for clients. I'm creating demand from a standing start, validating a problem sharply enough that it pulls people in. I'm building community ahead of product, the way the best modern go-to-markets do. I'm working the market-fit question from the inside, and sharpening ICP precision against a real, specific audience.

It's the same craft I bring to my consulting engagements, kept current in live conditions and real stakes.

Opolo opololearning.com